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Austin-based burger chain Fuddruckers launched Fudds Prime burgers at participating Fuddruckers in Texas and New Mexico Tuesday, along with a new supporting site, FuddsPrime.com, according to CEO Peter Large.
 
Fudds Prime is a 100 percent all-American, premium-cut beef patty from cows raised humanely via open grazing and on vegetarian feed. 
 
Participating Fuddruckers restaurants in Texas and New Mexico are offering guests a 1/3-pound Fudds Prime burger, Fudd Fries and a drink for $7, if they create a Fudds Prime Burger poster at the new site and bring it into participating Fuddruckers.
 
Fudds Prime will launch nationwide Nov. 17.

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