Synq Solutions, a provider of in-store marketing and promotional support programs for the quick-service and fast casual industry, has announced that Schlotzsky's will leverage its local store marketing capabilities, as well as its full suite of marketing solutions, which include production, printing, fulfillment and shipping.
With Synq's Web-based local marketing portal, franchisee- and corporate-owned operations will have the option to customize marketing pieces to speak directly to their local customers. The system incorporates brand, creative and legal standards so that marketing initiatives can be quickly executed, allowing each location to react to opportunities and challenges in the marketplace.
"Synq's online template software, POP production and fulfillment services offer Schlotzsky's restaurants the ability to easily create, order and coordinate local and national promotion campaigns," David Sherby, Schlotzsky's senior director of Creative Services, said. "A single source for marketing and POP materials also helps us keep costs down and branding standards in line across our system."
Schlotzsky's will use Synq's Intelligent Profiling system to eliminate unnecessary printing and delivery costs. The system catalogues the "DNA" of each store, including its physical attributes, product mix and zoning restrictions, and calculates the exact promotional kit elements and quantities to be ordered every time.
