Boston Bruins Principal Charlie Jacobs has announced that the club has entered a multi-year partnership agreement with Chipotle Mexican Grill. Highlights of the partnership include prominent logo visibility throughout the TD Garden, presenting sponsorships of "Chipotle Student Night" and the "Chipotle T-Shirt Toss" and the distribution of "Burrito Bucks" to all-youth hockey teams that participate in the team's "Future Bruins" program.
Financial terms of the deal will not be disclosed.
"Our strategy when seeking out potential business partners is to align ourselves with brands that share the same passion for their product as we do for ours, as well as possess a similar set of core company values," Jacobs said. "This will be a two-way, mutually beneficial partnership for the two organizations and Bruins fans as well. With discounted tickets available and free Chipotle burritos involved, we know our fans will be excited about this too."
As a result of the partnership, Chipotle's logo will be on display in a number of highly visible areas throughout the TD Garden, including the in-arena panels along the facade of the lower balcony and on the actual ice surface. Both of these locations are in full view of all game patrons in attendance, while the ice surface logos will be visible to all viewers watching at home during the local and national broadcasts of Bruins home games.
In addition to the in-arena signage, Chipotle will become the presenting sponsor of "Chipotle Student Night." The promotion offers local students discounted Bruins tickets for select home games throughout the season and gives fans the chance to redeem their student tickets for a free burrito at their local Chipotle following the game.
Chipotle will also become the presenting sponsor of the "Chipotle T-Shirt Toss," which will happen twice each home game. The Bruins/Chipotle partnership has put a new twist to the promotion, as the t-shirts will now be wrapped in foil, just like a Chipotle burrito.
