Einstein Bros. Bagels is scoring a trifecta with consumers and food service groups alike, hitting on the three elements that distinguish the brand as a preferred dining option: taste, freshness and convenience.
As a result, the nationwide expansion of the chain's licensed locations is reaching new heights.
"When dining management groups decide which brands they want in their facilities, we are increasingly becoming a top choice," said Jeff O'Neill, chief executive officer of Einstein Noah Restaurant Group Inc., the brand's parent company. "We are a strong concept for reputable organizations such as ARAMARK, Sodexo, Compass Group and AAFES because we offer quality, freshness and convenience where portability and affordability are essential."
Through the third quarter of this year, Einstein Bros. Bagels has opened 22 licensed locations in a variety of venues, including universities, healthcare facilities and military bases. The company is slated to open 13 more stores during the fourth quarter, and has announced plans to open another 30 to 45 licensed restaurants in 2010.
Ten new licensed stores opened in the third quarter of 2009. The locations include university locations such as:
- the Medical School Building at Temple University in Philadelphia;
- the Humanities Building at the University of Louisville in Louisville, Ky.;
- the Keathly University Center at Middle Tennessee State University in Murfreesboro, Tenn.;
- the Health Science Building at the University of South Alabama in Mobile, Ala.;
- the Adams Center at Troy State University in Troy, Ala.;
- the Gengras Student Center at the University of Hartford in West Hartford, Conn.;
- Schwob Memorial Library at Columbus State University in Columbus, Ga.;
- Saginaw Valley State University in University Center, Mich.;
- Kilpatrick Library at the University of Central Missouri in Warrensburg, Mo.;
- and the Central Shared Use Building at FDA Headquarters in Silver Spring, Md.
By the end of 2009, the company plans to have approximately 180 licensed Einstein Bros. locations across the United States, along with 500-plus corporate and franchised stores across its three brands.
