Moe's Southwest Grill has announced that its theme for 2010 is to connect and engage, and it all begins with the launch of the brand's new Web site and a strategic approach to Facebook and Twitter.
The new Moe's Web site features several upgrades, including:
- An updated and more user-friendly location finder
- An interactive menu widget highlighting Moe's fresh ingredient
- The "Chip Flick Challenge" online game
- A MOE-tion Picture page that links to Moe's Youtube.com channel
- Links to Moe's Facebook and Twitter pages
"The goal of the new site is to showcase Moe's little-unknown-facts," Joel Bulger, vice president of marketing for Moe's, said. "For example, we believe a lot of our guests don't know that we offer 25 fresh ingredients, vegetarian-friendly items, and guacamole and pico de gallo that is made fresh in-house daily. The new interactive menu widget allows guests to discover this information in a fun and engaging way."
