Jamba Juice has announced its official launch of hot beverages on March 1 in more than 340 locations. The launch includes 10 new hot beverage items including four "uniquely Jamba" hot blended offerings called Hot Blends, and six organic Mighty Leaf Tea whole leaf tea pouches. Jamba Juice also will be introducing additional baked goods and a new beverage, the Chill-icious Chai smoothie.
Jamba Juice's four Hot Blends beverages include three tea latte flavors: Original Spiced Chai Tea, Perfectly Chocolate Chai Tea, Heavenly Green Tea and, for kids and adults alike, a Classic Hot Chocolate. There also will be six offerings of organic Mighty Leaf Tea pouches including Organic Breakfast, Organic Earl Grey, Organic Green Dragon, Organic African Nectar and Organic Detox Infusion. These new hot beverages contain no high fructose corn syrup, zero grams of trans fat, no artificial flavors and no artificial preservatives.
"We are very excited about the launch of our new Hot Blends beverage line. We've been listening to our customers, and we know they wanted great tasting, better-for-you hot drinks," James D. White, president and CEO, Jamba Juice Co., said in a company statement.
In 2009, Jamba Juice announced their intention to build a complementary, better-for-you retail food offering across all dayparts. This transformation of Jamba Juice started with the launch of hot oatmeal and continued throughout 2009 with the launch of Grab-n-Go wraps, salads, and sandwiches, California Flatbreads and Fruit Tea Infusions food and beverage offerings. The launch of the Hot Blends beverages represents a continuation of that transformation, further reinforcing Jamba Juice's position as an active, healthy lifestyle brand.
