Quiznos has announced New York-based WONGDOODY has been named the agency of record for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska Airlines and the Harlem Globetrotters, is augmenting Quiznos' well-developed advertising profile and will continue to keep Quiznos at the cusp of creative marketing campaigns and initiatives.
"Quiznos has a legacy of creative and innovative branding. It's a legacy our franchise owners invested in, an identity that resonates with our customers, and it has, in many ways, set the standard for creative advertising in our space," said Greg MacDonald, president of Quiznos. "WONGDOODY's creativity and flexibility consistently impressed us throughout the review process, and we look forward to continuing this legacy of creativity in what we're sure will be a very successful partnership."
WONGDOODY is charged with a broad range of national creative duties for Quiznos, including television, radio, print and out-of-home advertising, as well as interactive and social media chores.
WONGDOODY's creative campaign for Quiznos launched in January 2010 with two 15-second TV commercials promoting Quiznos' new Choose 2 menu. Customers can select two items from the Choose 2 menu for $5 (at participating locations), with more than 250 different combinations available. The spots are airing now nationally.
