Wow Bao, a Chicago-based Lettuce Entertain You Enterprise Inc. (LEYE) restaurant concept specializing in steamed Asian buns, has announced the availability of its new mobile ordering application on the Apple App Store. The app allows consumers to customize, order and pay for their meal from their iPhone or iPod touch.
Developed by Wow Bao's online and mobile ordering solutions partner Exit41, the Wow Bao app is the first of several new LEYE ordering apps to launch in early 2010.
Exit41's custom-branded mobile iPhone application is the latest addition to their Enterprise Suite of ordering products for restaurants. Using a real time point-of-sale integration approach, the iPhone app shows current menu, prices and taxes as well as previous orders and preferences. Key features of the iPhone app include:
- Stored account information for quick log-in
- GPS-enabled restaurant locator, complete with map and directions
- Streamlined menu presentation for ease of ordering and customizing of items
- Stored, secured credit card info for one-click payment
"With over 40 million iPhone users and a high consumer demand for delivery and takeout meals, mobile ordering is a tremendous opportunity for restaurants," said Joseph Gagnon, chief executive officer of Exit41, in a news release. "We expect our mobile applications to become an increasingly important way for consumers to order food from their favorite restaurants – and a significant portion of our business in 2010."
