Carrols Restaurant Group Inc. announced in a statement that it has added two senior marketing professionals to the company.
Todd Coerver, formerly vice president of marketing and innovation at Whataburger Restaurants LP, has been named chief marketing officer of Carrols' Taco Cabana division. Meanwhile, Jason Abelkop, formerly senior vice president of marketing and national media of Arby's Restaurant Group, has been named chief marketing officer of Carrols' Pollo Tropical division.
"Taco Cabana and Pollo Tropical are dynamic brands known for their exceptional food quality and value, and are ideally positioned to benefit from current consumer and demographic trends. Our Hispanic brands are the future of our company, and we look forward to Todd and Jason playing pivotal roles in their expansion and continued success," Alan Vituli, Carrols Restaurant Group's Chairman and CEO, said.
