Back Yard Burgers is partnering with award-winning Paramore|Redd Online Marketing for its launch of a new Web site and social media campaign.
Bob Page, chief operating officer for Back Yard Burgers, said in a release that the company's partnership with Paramore|Redd, a Nashville-based online marketing and interactive agency, has helped the company navigate through the high number of Internet marketing options.
Visitors to the new Back Yard Burgers Web site who join the eClub will receive a free burger including, for a limited time, the new Smoked Gouda Cheeseburger, available through Feb. 28. The latest news and offers also are available via Facebook and Twitter.
Back Yard Burgers was founded in 1987 in Cleveland, Miss. Their corporate headquarters are now located in Nashville, and there are more than 120 restaurants operating in 20 states.
