Mocapay, a mobile experience platform, has developed a strategic relationship with zpizza, a national gourmet pizza, sandwich and salad chain. Through the relationship, zpizza will leverage the Mocapay platform to mobilize its gift and customer loyalty program, according to a company statement.
Using Mocapay's mobile Software-as-a-Service (SaaS) technology, zpizza will provide its customers a secure mobile commerce solution. The company also will have the ability to distribute customized promotional text messages and mobile coupons to customers on a national or regional scale, or targeted to specific store locations. Mocapay will initially launch the mobile experience platform within zpizza's Colorado and Southern California-based locations.
"As zpizza grows, we continue to search for ways to differentiate the brand and engage with our customer base," said Amir Sabetian, vice president of operations for zpizza. "Mocapay's platform is a SaaS technology, so it's easy for us to implement and scale over time. By working with Mocapay, we now have a new, targeted channel to reach our customers while supporting our marketing and sales efforts and ultimately building customer loyalty."
Through the relationship, zpizza mobile account holders will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, find the nearest zpizza location accepting mobile gift and loyalty, and reload their zpizza account, all from their mobile phone.
Customers also will be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone. Not only is this a customer benefit, but mobile gifting helps zpizza to increase its revenue and customer base.
