Baja Fresh opens first international location

Baja Fresh opens first international location
Tags: Franchising & Growth, Fresh Mex
January 20, 2010

Baja Fresh Mexican Grill has announced the grand opening of its first international location at the entrance of the world famous Burj Khalifa in Dubai, United Arab Emirates.

Guests can choose from an array of tacos, burritos, salads and fajitas all featuring fresh and flavorful fire-grilled meats and produce. The salsa bar encourages guests to choose from a selection of freshly made salsas, with at least one that will suit their tastebuds.

The new 900-square-foot restaurant is owned and operated by 12-year industry veteran Khalil Asfour, of Vetra Investments. Asfour also owns and operates a number of other concepts and has secured the rights to develop Baja Fresh's sister brand La Salsa, with plans to open its first location in Dubai later in 2010.