Jamba Inc. has announced the sale of eight restaurants in California to Swirl Partners LLC, whose principals are David Wagonfeld and Scott Maltz. The sale reflects the company's continuing progress under its strategic refranchising program and builds on the sale of 27 restaurants in 2009 to existing Jamba franchise owners in Arizona, Oregon, and California.
"With consumer trends accelerating in the demand for healthier food options, Jamba, with our health and wellness oriented menu, represents a powerful and attractive option for brand ownership," said James D. White, president and CEO of Jamba Inc.
The overall refranchising initiative is expected to involve the refranchising of up to 150 company-owned restaurant locations, primarily outside of California, and with a goal to be completed by the close of 2010.
Jamba was assisted in the close of the transaction by the Praetorian Group, franchise transaction specialists.
