Beautiful Brands International has announced the launch of fast casual and casual dining platforms for its Café Ole restaurant, as part of its portfolio of worldwide franchise programs. The announcement coincides with the debut of its new franchise Web site www.cafeolefranchise.com, which offers information on the chain and its franchise opportunities.
"It's hard to find a franchise with the potential of Café Ole," said David Rutkauskas, BBI founder, president and CEO, in a news release. "Our goal is to demonstrate the global potential of Café Ole to investors through a campaign of target marketing, plus the unveiling of our new Web site that really shows our appeal and successful business model."
The joint venture between Café Ole and Beautiful Brands International utilizes BBI's organizational and support system to market and franchise the brand on a national and global scale. BBI's support includes marketing, real estate, architecture, legal, franchise sales and other aspects of franchise development.
Café Ole is being positioned as a fast casual or casual dining, Southwestern style restaurant concept, with a footprint of between 2,000 and 3,000 square feet or less. The restaurant serves lunch and dinner and has an average ticket sale of $20 per person for lunch and $35 per person for dinner.
Café Ole was founded in the Tulsa, Kan., region of Brookside in 1987 by Candy Dunn and Paula Underwood. It is one of 14 concepts marketed and developed by Beautiful Brands International.
