0 Comments
While Starbucks shareholders recently voted down an initiative to increase the company's recycling at locations, Caribou Coffee has announced its intent to become the first major U.S. coffeehouse committing to 100 percent Rainforest Alliance certification for all of its coffees. The company said it expects to acheive this goal by the end of 2011.
 
To celebrate the announcement, beginning April 15 guests can purchase two new 100 percent Rainforest Alliance Certified blends, Lacuna and Lakeshore, at all Caribou Coffee locations nationwide and at www.cariboucoffee.com.
 
The two new coffees, Lacuna and Lakeshore, will join the five Caribou Coffee blends already 100 percent Rainforest Alliance Certified — Colombia Timaná, Guatemala El Paraíso, Sumatra Samosir Batak, La Minita Peaberry and Costa Rica Sombra del Poro. Currently, almost all of Caribou Coffee's blends are at least 30 percent Rainforest Alliance Certified and more than 85 percent of the company's overall coffee purchases in 2010 will be Rainforest Alliance Certified, totaling around 17 million pounds.
 
Rainforest Alliance certification is a sustainability certification built on three pillars of sustainability — environmental, social and economic — and works by setting standards to guide growers and farm operations of all sizes to true sustainable agriculture practices.
 
As a part of this commitment, Caribou Coffee also will work with its current growers to achieve Rainforest Alliance certification before sourcing new partners, said Chad Trewick, senior director of coffee and tea for Caribou Coffee.
 
"Our close relationships with our partners at origin lead to mutually beneficial purchasing practices and the highest-quality coffee available, so we are encouraging the farms that we currently buy from to achieve certification," said Trewick. "This means that not only are we committed to furthering sustainable coffee production, we're also committed to preserving the long-standing sourcing relationships that uphold the same flavor profiles of all of our traditional blends."
 
In honor of Earth Day, Caribou Coffee also will be giving a free reusable coffee clutch to every guest who purchases two pounds of Lacuna or Lakeshore Blend starting April 15, while supplies last.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Training and Support

http://global.networldalliance.com/new/images/products/training_7.jpg

132/Training-and-Support

Old Fashioned Golden Pears

http://global.networldalliance.com/new/images/products/Lemon_Pear_Dessert_a_100.jpg

1758/Old-Fashioned-Golden-Pears

“Built for You” Custom Channels

http://global.networldalliance.com/new/images/products/4340.png

4340/-Built-for-You-Custom-Channels

Custom and Dimensional Interior Signage

http://global.networldalliance.com/new/images/products/4146.png

4146/Custom-and-Dimensional-Interior-Signage

HotSchedules Workforce

http://global.networldalliance.com/new/images/products/4919.png

4919/HotSchedules-Workforce

Customized Turn-Key Digital Signage and Interactive Media Solutions

http://global.networldalliance.com/new/images/products/4253.png

4253/Customized-Turn-Key-Digital-Signage-and-Interactive-Media-Solutions

Baked Cinnamon Fuji Apples

http://global.networldalliance.com/new/images/products/Cinnamon_Apples_100.jpg

1752/Baked-Cinnamon-Fuji-Apples

Digital Signage Strategy and Development

http://global.networldalliance.com/new/images/products/Strategy_Development100.gif

128/Digital-Signage-Strategy-and-Development

Nutritional Touch Screen Kiosk

http://global.networldalliance.com/new/images/products/4142.png

4142/Nutritional-Touch-Screen-Kiosk

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards