Jamba Juice has announced the official launch of its new line of Jamba-branded apparel.
Developed under license from Jamba Juice, Headline Entertainment created the line of active lifestyle-inspired apparel for customers that is now available in mass, specialty and upscale retailers and online through its Web site.
Headline Entertainment also will launch a separate line of licensed apparel that will be sold exclusively in Jamba Juice store locations beginning this summer.
"Our mission was to develop a line of apparel that embodies Jamba's healthy, optimistic and fun image and to create designs that customers would be excited to wear," said Mike Taylor, president, Headline Entertainment, in a news release. "Jamba is a leading healthy, active lifestyle brand and it was exciting to design apparel that captured, in a fun way, the essence of Jamba's core values."
The Jamba-branded apparel line sold through retail partners and online includes men's, women's and children's 100 percent cotton T-shirts in a variety of designs, styles and colors, as well as a hooded sweatshirt, canvas tote bag and two different style hats.
Retail pricing on the new items ranges from $12 to $22, and new products and designs will be introduced periodically to keep the line fresh, new and up-to-date.
"The launch of this line helps reinforce our position as an active, lifestyle brand and by virtue of the distribution outlets in which we will have a presence; it exponentially expands the reach of our brand to many more current as well as future customers," said Susan Shields, chief marketing officer, Jamba Juice Co.
Since announcing its intent to build a licensing growth platform as part of the company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, hit retail shelves in November 2009. Its Jamba-branded frozen novelty products, developed through its relationship with Oregon Ice Cream, launched in early March 2010.
The company anticipates that its Jamba-branded frozen smoothie kits, developed through its relationship with The Inventure Group, also will launch in retail stores this month.
