Synq Solutions, a provider of in-store marketing materials for the retail and restaurant industries, has entered into a marketing agreement with Back Yard Burgers.
Under the agreement, Synq Solutions will provide all print, fulfillment and distribution of Back Yard Burgers in-store marketing materials, including POP, local marketing, and training and administrative items. The restaurant also will leverage Synq's online marketing application to allow franchisees to quickly and easily order local marketing materials.
The restaurant is leveraging Synq's Intelligent Profiling system, which will store in-depth data such as restaurant configuration, product mix and local ordinances for each of Back Yard Burgers' 129 locations. Additionally, franchisees will be able to customize and order local marketing material directly from Synq's Web-based portal.
"We're excited to be working with Synq Solutions because they offer a one-stop shop approach," said Ilex Pounders, marketing manager for Back Yard Burgers. "For us, it's easier and more cost-effective to have one place for our franchisees to go for production and delivery of all their in-store needs."
