Taco Cabana is recommitting to its passion for making great-tasting Mexican food through restaurant enhancements, new menu offerings and the introduction of a new advertising campaign.
Its new brisket taco will hit stores today for a limited time only. The taco features a hickory-smoked, hand-shredded brisket in a freshly made tortilla with a BBQ sauce or salsa of choice on the side. It is the first of several product introductions planned for 2010 and beyond.
"The brisket taco highlights our focus on providing our guests unique and inspired flavors from Mexico and Texas. And we're very excited at the reviews our brisket taco has received during some of the sampling we've done at local events," Taco Cabana chief marketing officer Todd Coerver said.
Guests also will experience a more contemporary restaurant presentation in the form of new packaging, streamlined in-store menu signage and counter displays, and the introduction of new offerings such as a happy hour program.
The happy hour promotion will be held Monday through Friday and invites guests to enjoy half-price nachos and $1.50 select beers and margaritas.
Beginning on May 3, Taco Cabana will communicate its obsession through the launch of a new advertising campaign featuring real cooks from Taco Cabana. The cooks will be featured in a series of commercials which proclaim, "Taco Cabana. Making great-tasting Mexican food is our obsession."
"This campaign is about showcasing our cooks in the kitchen, who with great effort and care, prepare our food by hand," Coerver said. "Every day, they are hand-rolling our flautas and enchiladas, roasting tomatoes and jalapeños for our salsa de fuego and hand-cutting and grilling our fajitas over an open flame. They are the heart and soul of Taco Cabana, and we are proud to tell the story of their obsession."
