Wow Bao, a Chicago-based Lettuce Entertain You Enterprise Inc. restaurant concept, has launched a new "Online Ordering" tab on its Facebook page that allows fans to order their takeout or delivery meal right from the social media site. The application was developed by Exit41, a leading provider of web, mobile and call center ordering applications and services for the restaurant industry.
On Wow Bao's Online Ordering tab, fans can browse a variety of the restaurants' most popular menu items, easily add selected items to their cart, and then complete the transaction. The application features real-time integration with the restaurant point-of-sale system for up-to-date pricing, taxes and menu item availability.
Exit41 will be launching Facebook ordering for its restaurant customers, which includes some of the world's leading fast casual, casual dining and fine dining brands.
Exit41 also has plans to add the ability for fans to share their favorite menu items with their friends, "Like" them, find "Top-Liked" products and be rewarded for frequent ordering, opening the door to a larger customer base through the world's largest social media network.
