Smashburger has appointed John Harris as its senior VP of Marketing. Harris will play an integral role in guiding Smashburger and has 20 years industry experience.
Previously, Harris served as president of TBWA's KarshHagan Advertising in Denver, developing marketing campaigns for McDonald's, Fresh Gourmet, American Crew and TD Ameritrade. As SVP of The Integer Group, one of the world's largest retail marketing agencies, Harris led the brand and retail marketing efforts for Coors Brewing Co., the customer marketing teams for Procter & Gamble, and launched Integer's digital marketing practice.
"John's industry knowledge will support Smashburger's exponential growth and our goal of becoming every city's favorite place for burgers," said Smashburger chairman and CEO David Prokupek. "John's expertise will continue to build our brand as we spread our concept across the country through traditional marketing initiatives as well as nontraditional methods such as social media and mobile technologies."
