Bruegger's has launched its America's Best Bagel campaign, offering one of America's best-tasting bagels and cream cheese in return for two mouse clicks.
Facebook users can access a coupon for a free Bruegger's bagel and cream cheese by clicking on one of Bruegger's Facebook ads promoting the offer, or on the tab dedicated to the offer on Bruegger's Facebook page. Users need only to "like" Bruegger's first, and then click their way to the coupon download. The coupon is available one time each to all Facebook users, not just new fans.
Brandishing the slogan, "Everything Else is Just Toast," Bruegger's launched the free Facebook offer to give everyone a taste of a truly authentic bagel.
"We pride ourselves on making the best bagels available," said Bruegger's CEO Jim Greco. "We're excited to use Facebook to create new fans of our time-tested, authentic bagels."
In 2009, the bagel maker sold 87 million bagels at nearly 300 bakeries in the U.S., and more than 2.5 million pounds of cream cheese. Bruegger's also is credited with creating the world's largest bagel on August 27, 2004. The oversized bagel weighed in at 868 pounds and required 1,100 pounds of dough, 900 gallons of water and a bake time of 10 hours.
