Moe's Southwest Grill is encouraging fans to express themselves by launching its I Love Queso Video Contest at www.ilovequeso.com.
Moe's is accepting videos no longer than one minute in length and 50 MB in file size now until Aug. 1. A panel of Moe's judges will consider originality, quality, humor and sincerity - with the genuine expression of love for Moe's queso as part of the criteria – and will award one winner $1,000 and free queso for a year. Five finalists will receive free queso for a year.
"We created ilovequeso.com not only to host a video contest, but also to create a permanent home for one of our best-loved products," said Joel Bulger, vice president of marketing for Moe's. "The site is intended to live beyond this promotion and serve as a place for queso fanatics to engage with the brand, express themselves, share content and hopefully, have some fun."
Official rules also can be found at www.ilovequeso.com.
