Zoup! founder outlines plan for growth

Zoup! founder outlines plan for growth
Tags: Franchising & Growth, Soup/Salad
June 23, 2010

Eric Ersher has outlined his strategy to The Detroit News for growing the Zoup! brand to 100 stores by 2014. In a recent article, Ersher said the during the economic downturn, franchisees faced an increasing challenge to obtain financing.

The company is now back on the growth track and has plans to open 10 more locations by the end of 2010.

From the story:

The chain, which has 13 locations in the state, is a bright spot in a beleaguered Michigan economy that has made it difficult for local companies to thrive and expand.

"When the economy's bad, it makes an already tough industry that much tougher," said Andy Deloney of the Michigan Restaurant Association. "So for a Michigan-based company like Zoup! to be moving forward with plans certainly is great news." ...

The company plans to build on its Eastern franchises in Pennsylvania, New Jersey and Connecticut by expanding to cities such as Washington, D.C., and Boston. Heading west, Zoup! will add stores in Chicago and Denver. The company also plans to establish international franchises in Canada.

Ersher also has projected the company will have 50 locations by the end of 2011 and 70 locations by late 2012.

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