Long-time Coca-Cola customer Wingstop will be the first to offer the Freestyle fountain in the Dallas area. Wingstop plans to feature Coca-Cola Freestyle in three of its locations this summer. Units will be installed in 25 additional Dallas-area restaurants later this year, including select Boston Market, CiCi's Pizza, DoubleDave's Pizzaworks, Pei Wei Asian Diner, Schlotszky's, Souper! Salad!, Taco Bueno, and Which Wich? locations.
The new fountains are touchscreen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including several varieties of water, fruit-flavored beverages and sparkling beverages – that have never before been available in the U.S. other than on Coca-Cola Freestyle. The self-serve fountains have been in development for more than four years.
"We have created a concept that is quickly becoming recognized as the soda fountain of the future –the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola North America.
Early testing of the fountains began a year ago and expanded to include more than 50 restaurants across Georgia and Southern California. Results from the test indicate an increase in total restaurant sales – including fountain servings – as well as a measurable lift in traffic. The company plans future testing in other cities as early as the fall.
The Coca-Cola Freestyle dispenser uses a unique, proprietary PurePour Technology and has the capacity to dispense up to 106 branded beverages in the same footprint as a standard eight-valve machine. Consumers can experience Coca-Cola Freestyle virtually at www.Facebook.com/cocacolaFreestyle.
