The biggest challenges most companies face with their social media platforms, loyalty programs, mobile apps and websites are low engagement and low conversion to desired targeted user behavior. While "Build it and they will come" seems to be the default strategy, it has proven to be ineffective, especially in the restaurant space, said Anke Corbin, SVP Sales & Marketing at Splick-it, who will moderate the free webinar — "How Gamification can increase User Engagement, Loyalty & Conversion" — at 2 p.m. EDT, Oct. 29.
This 'how-to' workshop will focus on the core tenets of gamification, walk through examples of best practices from the restaurant industry and other industries that have used effective gamification implementation, as well as a step-by-step training session on how to motivate your customers and drive the behaviors you're targeting.
- Learn about gamification, how to use it effectively and how simple game mechanics impact customers' behaviors.
- Receive best practices, tips and tricks based on experience for better engagement and increased conversions.
- Learn ways to set user behavior goals, how to measure behaviors, how to move the needle on targeted behaviors and how to track effectiveness of gamification.
All attendees will also receive a free copy of the gamification e-book "How Restaurants Can Win The Game."
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