Starbucks is expanding its presence in the retail market by teaming up with Inventure Foods to launch Seattle's Best Coffee Frozen Coffee Blends, the coffee category's first blend-at-home frozen coffee beverage, according to a company press release.

Four flavors — Coffee Chiller, Creamy Caramel, Very Vanilla and Mega Mocha — will hit freezer aisles at grocery stores and mass retailers nationwide this spring.

This new product launch represents a move to bring frozen coffee into the home as a response to the growing popularity of at-home blending and the rise of blended coffee drinks, said Terry McDaniel, chief executive officer of Inventure Foods. The companies believe the drinks will appeal to a booming number of blended coffee drinkers in the U.S., sales of which have surged to $4.3 billion in 2012.

Seattle's Best Coffee leveraged more than 40 years of coffee experience to help develop the new packaged coffee drinks. The new line is made with 100-percent Arabica coffee beans.

"The recent growth of iced coffee suggests that consumers no longer view coffee as just a morning routine," said Steve Sklar, senior vice president of marketing at Inventure Foods. "We see great potential for a delicious frozen coffee drink that can easily be made at home or at work any time of the day."

With a suggested retail price ranging from $2.99 to $3.49, each Seattle's Best Coffee Frozen Coffee Blends will be sold in an 8-ounce, stand-up, vertical package.

Read more about coffee in the fast casual space.

Related Content

User Comments – Give us your opinion!
Products & Services

MP60S: Stand-alone Digital Signage Player




Luzianne iced tea


DriverAdvisor Fleet Monitoring


PCI Compliance Services






Thr!ve Point-of-Sale


Check Point


Total-PCI Compliance


Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.