Smoothie King Franchises Inc., announced this week that it has experienced 20 months of consecutive positive same-store sales. Coming off an overall 10.8-percent increase from last year, in January 2013 alone, Smoothie King's U.S. locations reported a 4.2-percent increase in same-store sales as compared to the previous year, according to a company press release.
Additionally, Smoothie King's same-store sales have outperformed the overall same-store sales figures of the quick-service restaurant industry for 19 of the past 20 months, in addition to 11 consecutive quarters of positive same-store sales, according to an industry audit conducted by Smoothie King.
"Smoothie King's 20 consecutive months of positive same-store sales increases is a true testament to the strength of our brand, which is not only driven by consumers' increasing desire to live a healthier lifestyle, but also by our franchisees who are dedicated to delivering a superior customer experience," said Smoothie King Global CEO Wan Kim. "This milestone is a remarkable feat, especially since in January 2012 the company posted a 25-percent increase in sales. Furthermore, this demonstrates that Smoothie King is a predictable, measurable and sustainable investment opportunity year-round, even during the winter months."
Earlier this month, Smoothie King announced a new franchise development incentive program in celebration of its 40th anniversary. New franchisees will receive 40-percent off the franchise fee, a savings of $10,000, for the first 40 agreements signed in 2013.
Smoothie King plans to add 1,000 new franchised and corporate locations domestically over the next five years.
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