Jamba Juice Company is enhancing its Sip to Support community fundraising and customer loyalty program by partnering with Marqeta, an online-to-offline commerce and payments platform. Marqeta will provide the enhanced resources and technology necessary to take the program to the next level, according to a company press release.

Sip to Support launched in 2010 as a program to encourage customers to give 10 percent of their checks back to charities and community organizations of their choice. The program provides year-round fundraising tools for schools and community organizations to raise valuable resources and a low-effort, but high impact way for their supporters to help raise funds with no extra out-of-pocket expense, said Julie S. Washington, senior vice president and chief brand officer for Jamba.

With Marqeta's technology powering the Sip to Support program, individuals are now able to pre-load funds onto their Jamba Juice Sip to Support Marqeta Card. The Card serves as the method of donation and payment, while also unlocking special Sip to Support rewards from Jamba. In addition, the Sip to Support Card provides access to local and national offers at all participating Jamba locations and other participating retailers on the Marqeta platform. The process for charities and community organizations is equally fluid. They now only need to direct supporters to sign up through Sip to Support's website at jambajuice.marqeta.com. Organizations will also be able to use the site to track funds raised, number of supporters engaged and timing of fund distributions.

"We strongly believe in using our payments platform to support innovative programs at the intersection of retail, healthy living and education. Our technology offers our partners a way to greatly enhance widely adopted programs in market," said Marqeta CEO Jason Gardner.

Read more about technology.

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