Max's Restaurant Cuisine of the Philippines has selected Punchh to launch a smartphone-based rewards program for its North American customers, according to a company press release.

Max's Restaurant, a global Filipino brand with units also in the United States, Canada and United Arab Emirates, is using a Punchh-developed mobile app customized for Max's Restaurant. The app will power Max's loyalty, word-of-mouth marketing and referral programs. By directly engaging customers on their mobile devices, Max's will reward customers for their repeat visits and referring their friends, said Robert Trota, Max's president.

"Our loyal customers have made Max's Restaurant a staple within the Filipino community living in North America," he said. "With Punchh on their mobile devices, our customers can now engage with our brand, spread the word of mouth through social media, and be rewarded for not only their loyalty, but also for referring their friends to visit Max's Restaurant."

Jitendra Gupta, founder and CEO of Punchh, said the location-aware app will integrate seamlessly with the store's POS system, allowing Max's Restaurant to directly engage customers, acquire new customers, and bring them back more often.

The secure application will not only increase Max's line speed by making it faster to redeem loyalty rewards, but will also make it convenient for customers to earn points and know when they earn a reward, Gupta said.

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