Video: Expert on Millennials shares tips on how to reach them

As Millennials are coming of age, restaurants must market a bit differently to reach these younger consumers. The group of young adults, those born between 1980 and 2000, have more expendable income than many other age groups and often spend that money eating out, said Jeff Fromm, executive vice president at Barkley in Kansas City, Mo., and co-author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever."

Motivating Millennials is easier than one might expect, Fromm said. These consumers simply want to create their own experiences and share what they did with their peers.

"If you give them something shareworthy, they're gonna spread the word about you, not because they love your brand but because of how it makes them feel about them. Shareworthy is all about 'me,'" he said.

Check out our interview with Fromm in NYC at the NRF's Big Show.

 

Wanna hear more from Fromm? He's keynoting at this year's Fast Casual Executive Summit Oct. 13-15 in New Orleans.

Read more about marketing.
Cover photo: Flickr

Related Content

User Comments – Give us your opinion!
Products & Services

Value Based Franchise Model

http://global.networldalliance.com/new/images/products/5581.png

5581/Value-Based-Franchise-Model

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

All-New Recipe Collection

http://global.networldalliance.com/new/images/products/6817.png

6817/All-New-Recipe-Collection

Aldelo Touch

http://global.networldalliance.com/new/images/products/7069.png

7069/Aldelo-Touch

Macromatix

http://global.networldalliance.com/new/images/products/6545.png

6545/Macromatix

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Loyalty Automation Platform

http://global.networldalliance.com/new/images/products/6345.png

6345/Loyalty-Automation-Platform

mynextep

http://global.networldalliance.com/new/images/products/5021.png

5021/mynextep

MP60 High Definition Digital Media Player

http://global.networldalliance.com/new/images/products/4365.png

4365/MP60-High-Definition-Digital-Media-Player

MP500 Digital Media Player

http://global.networldalliance.com/new/images/products/4245.png

4245/MP500-Digital-Media-Player

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.