Video: Expert on Millennials shares tips on how to reach them

As Millennials are coming of age, restaurants must market a bit differently to reach these younger consumers. The group of young adults, those born between 1980 and 2000, have more expendable income than many other age groups and often spend that money eating out, said Jeff Fromm, executive vice president at Barkley in Kansas City, Mo., and co-author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever."

Motivating Millennials is easier than one might expect, Fromm said. These consumers simply want to create their own experiences and share what they did with their peers.

"If you give them something shareworthy, they're gonna spread the word about you, not because they love your brand but because of how it makes them feel about them. Shareworthy is all about 'me,'" he said.

Check out our interview with Fromm in NYC at the NRF's Big Show.

 

Wanna hear more from Fromm? He's keynoting at this year's Fast Casual Executive Summit Oct. 13-15 in New Orleans.

Read more about marketing.
Cover photo: Flickr

Related Content

User Comments – Give us your opinion!
Products & Services

Moffat Turbofan E85

http://global.networldalliance.com/new/images/products/6715.png

6715/Moffat-Turbofan-E85

LG 42LN541C

http://global.networldalliance.com/new/images/products/6449.png

6449/LG-42LN541C

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Aldelo Touch

http://global.networldalliance.com/new/images/products/7069.png

7069/Aldelo-Touch

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

McAlister's Famous Sweet Tea™

http://global.networldalliance.com/new/images/products/6361.png

6361/McAlister-s-Famous-Sweet-Tea

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Avocados Surge in Popularity: Infographic

http://global.networldalliance.com/new/images/products/6825.png

6825/Avocados-Surge-in-Popularity-Infographic

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.