For the past eight years, Valentine's Day has been the busiest day of the year for mobile takeout and delivery orders, according to Snapfinger, a mobile commerce platform for the restaurant industry. This year was no exception as the mobile total reached 1.6 million, setting a record for the most mobile takeout and delivery orders placed in one day.

The number increased 116 percent over 2012, and indicates restaurant-goers nationwide are more comfortable embracing the convenience of mobile app-based ordering and payment. The average ticket across all orders was $35.22 per order, said Snapfinger CEO Jim Garrett.

"Valentine's Day is the most active day of the year for mobile takeout orders, because it combines the quality and taste of people's favorite restaurant food with the intimacy and peacefulness of a meal at home," he said. "Especially when Valentine's Day falls during the work week, the simplicity of making orders on a smartphone and having it delivered or ready for pick-up is invaluable for consumers pressed for time."

Read more about mobile ordering.

Related Content

User Comments – Give us your opinion!
Products & Services

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Manager’s Red Book

http://global.networldalliance.com/new/images/products/6551.png

6551/Manager-s-Red-Book

LG 55WS10-BAA

http://global.networldalliance.com/new/images/products/6425.png

6425/LG-55WS10-BAA

Philips EL Series: Powerful & Affordable Commercial Edge-lit LED

http://global.networldalliance.com/new/images/products/6085.png

6085/Philips-EL-Series-Powerful-Affordable-Commercial-Edge-lit-LED

HotSchedules

http://global.networldalliance.com/new/images/products/6543.png

6543/HotSchedules

New Recipe Brochure: The Fresh Factor

http://global.networldalliance.com/new/images/products/6819.png

6819/New-Recipe-Brochure-The-Fresh-Factor

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.