Winning a sizeable market share in the Middle East is a big part of FreshBerry Frozen Yogurt Cafe's strategy, and it seems the brand is succeeding, according to reports just released from parent company, Beautiful Brands International. FreshBerry ended 2012, with 53 percent of the total market share of frozen yogurt stores in the GCC Middle Eastern countries and is slated to maintain that advantage in 2013.
"We're very excited about the growing market demand for our Frozen Yogurt in this region," says David Rutkauskas, Beautiful Brands Founder, president and CEO. "Already, we're blown away by the success we're having and seeing wonderful momentum as we continue to energize our franchise expansion campaign."
The encouraging numbers are a result of an agreement between BBI and Saudi-based United Food Company, FreshBerry's Master Franchisee throughout the Gulf Cooperation Council region. Currently, there are 20 FreshBerry locations open in the GCC: four units in Bahrain, one unit in Kuwait, and 15 units in Saudi Arabia with six more stores slated to open this year. Both companies anticipate continued success for the brand and strong revenue growth due to the growing popularity of frozen yogurt in the Middle Eastern market, Rutkauskas said.
"Our delicious all natural frozen yogurt taste has tremendous appeal there and will keep gaining momentum," he said. "We've implemented strong marketing strategies and as we grow, we're gaining more opportunity to strategically develop our brand and further our reputation and reach worldwide."
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