Restaurant.com has added gaming features to its website to generate customer loyalty. Restaurant.com's new social loyalty employs Badgeville's Behavior Platform to recognize highly engaged and loyal customers through a gamified experience.

Rewards program participants can earn points, badges and advance on the Restaurants.com Rewards Leaderboard by shopping and sharing on social channels, as well as for repeat site visits.

"Badgeville's dynamic Behavior Platform enabled us to quickly realize our vision for an innovative loyalty program," said Christopher Krohn, president and CMO, Restaurant.com. "We are excited to offer our customers yet another way to engage with our brand and discover amazing dining discounts everywhere their travels take them."

How the program works:

  • Customers are automatically enrolled in the program when they log into their Restaurant.com account and can begin to earn points immediately.
  • Once they complete a reward-worthy action, participants receive a message of congratulations as well as a clue about what to do next to achieve additional points and badges.
  • Customers start at a Newbie level and continue to "level up" as points and badges are earned.
  • As the program continues to grow, Restaurant.com will identify ways to surprise high-level participants with Restaurant.com gift certificates.

"Restaurant.com is leading the way in focusing on the modern customer experience to increase loyalty," said Chandar Pattabiram, VP of WW Marketing, Badgeville. "Even the best businesses must innovate to retain customers and there is no better way to do this than with a loyalty program that ties into the existing actions of the customer on your brand's website and mobile applications."

Restaurant.com has 2,566,228 visitors each month. The dining deal site wanted to generate more than just traffic, however, and added the gamified loyalty platform as a way to encourage customers to spend money on restaurant gift cards.

Read more about online initiatives.

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