Granbury Restaurant Solutions has released the latest enhancements to its restaurant mobile ordering app. This version makes it easier for customers to customize their orders and offers integration into the GRS SalesBuilder customer loyalty system, according to a company press release.

With surveys showing that about 69 percent of consumers have ordered food on their mobile phones, restaurants are moving toward customized mobile apps that speed the ordering process for their customers and allows them to skip the line to pick up their food. Restaurants find that downloadable apps, as opposed to mobile-optimized websites, help to reinforce the restaurant brand in the mind of the consumer and encourage loyalty, said a spokesperson for GRS.

The GRS mobile ordering software provides restaurants a branded, downloadable app that is tied to their online ordering system and integrates with many popular POS systems, or sends orders directly to kitchen printer or email. Each app is customized for the individual restaurant and features a store locator tied to the phone GPS, easy re-order of the customer's favorite meals and quick access to customize a new order, said the spokesperson.

Integrated customer loyalty allows restaurants to offer customers rewards for purchase and reach out to customers via automated emails or text messages that trigger when customers haven't ordered in a while or reach a reward threshold.

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