While Starbucks is trying to move in on Vietnam's coffee market, opening its first unit there in Ho Chi Minh City earlier this month, Trung Nguyen Group Corp, Vietnam's biggest coffee retailer, plans to compete with the coffee giant on its own turf — America.

The Vietnamese group is buying bean roasters in the U.S. and will open shops in Seattle, New York and Boston this year, according to Bloomberg.

Dang Le Nguyen Vu, founder of the coffee chain that has 60 units in Vietnam, said his company plans to fund U.S. acquisitions by selling a stake of as much as 15 percent. He also intends to build a "coffee empire" within the next 10 years to rival Starbucks. He said that the company is considering an initial public offering and has yet to decide on its timing.

"U.S. customers should be able to enjoy cups of authentic coffee," said Vu, who founded the company in 1996. "Their level of coffee appreciation is probably not high yet, but we'll work on that."

Trung Nguyen's sales increased 32 percent in 2012 to $200 million and may double this year because of the demand for packaged coffee in China and Southeast Asia, said Vu, who also expects sales to hit $1 billion by the end of 2016, according to Bloomberg.

Read more about growth.

Related Content

User Comments – Give us your opinion!
Products & Services

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Check Point

http://global.networldalliance.com/new/images/products/1843.png

1843/Check-Point

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

MP500 Digital Media Player

http://global.networldalliance.com/new/images/products/4245.png

4245/MP500-Digital-Media-Player

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

LG 38WR50MS-B

http://global.networldalliance.com/new/images/products/6453.png

6453/LG-38WR50MS-B

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Dynamic Menu Displays™

http://global.networldalliance.com/new/images/products/5015.png

5015/Dynamic-Menu-Displays

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.