No.2: Social media
Within the fast casual world, social media has proven an effective tool to influence diners, increase sales and improve brand loyalty. And its importance continues to grow. Experts say social media is now a discipline that should be considered alongside mainstream concerns such as operations, marketing and real estate.
Take for instance, Texas-based Bullritos, a regional chain with about 20 locations. The concept allows Facebook users to place orders, pay securely using a credit card and confirm time and date of pick-up.