Smoothie King Franchises Inc. will celebrate its 40th anniversary throughout the year, with exclusive offers, giveaways and social promotions. Earlier this week, the celebration kicked off with the launch of "Lean into Life" — a six-week digital campaign that encourages guests to live "happily, healthily and heartily."

"For the past 40 years Smoothie King's mission has been to relentlessly help people achieve a healthy lifestyle," said Wan Kim, Smoothie King Global CEO. "In 1973 the company was groundbreaking in offering accessible, healthy alternatives to the typical meal on the go. More than 600 stores around the world later, our philosophy remains the same. We look forward to celebrating with our guests throughout 2013."

Featured on the national Smoothie King Facebook page, the Lean into Life campaign will include six weekly challenges that encourage fans to explore new ways to be good to themselves and others in 2013. Each week fans are asked to participate in the proposed challenge, capture an image of it and share on Smoothie King's contest page. Fans will be incentivized through weekly giveaways of $100 gift cards and a grand prize package that includes free smoothies for a year and a set of four bikes for family/friends. Additionally, Smoothie King will encourage guests to share photos via Instagram and Twitter using the hashtag #leanintolife. Select photos will be aggregated and shared with Smoothie King's 300,000 Facebook fans.

Read more about online and social media promotions.

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