In 2012, Wingstop opened 57 new restaurants and achieved a record ninth consecutive year of same-store sales increases. The 550-unit concept's same-store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012.
"A lot of concepts reach 500 stores and lose steam, but Wingstop is just getting started," said Charlie Morrison, who was appointed Wingstop president and CEO in June.
Wingstop's online sales were also up — 70 percent over last year — boosted by several interactive campaigns including the Wingstop phone app, a more streamlined online ordering system and the launch of the company's first national Facebook and Twitter sweepstakes.
Additionally, the Wingstop franchise team reached a new record, signing development agreements to result in 191 new locations to open throughout the next several years, including a master agreement to develop 50 restaurants in Russia. The chain currently has a master agreement for Mexico and expects to sign three to four international agreements in 2013.
Read more about operations management.
User Comments