East Coast Wings & Grill, a North Carolina-based concept, plans to expand into Philadelphia with several new locations throughout the next five years.

The company's plan stems from a franchise development agreement that has already been signed with business partners Anthony Chong and Daryl Ortiz to open multiple stores throughout Philadelphia, including a University Model restaurant in University City.

The area's first restaurant is expected to open in Philadelphia in the second half of 2013.

"While we have developed patiently over the last nine years, 2013 is going to be a big year for us in terms of restaurant openings," said Sam Ballas, CEO of East Coast Wings & Grill. "We are a brand that is focused on strategic growth and are confident that Philadelphia will be yet another successful market for us."

Chong, a multiunit franchisee for 7-Eleven and other brands for many years, wanted to branch out and expand his brand portfolio. Ortiz, a New York native, has been in the franchising business since college when he picked up jobs at Domino's and Subway. He now has nearly two decades of experience working with 7-Eleven and McDonald's as a consultant and franchisee designee.

"After thoroughly investigating several franchise concepts, Tony and I found it refreshing to work with a company as transparent as East Coast Wings & Grill," Ortiz said. "No other concept we researched offered the same high-level support for franchisees like East Coast Wings does. In fact, when we spoke with current owners in the system, each and every one had positive feedback to share. The satisfied franchisees at East Coast Wings & Grill are a true testament to the company's success."

Read more about franchising and growth.

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