• Garden Fresh taking catering to 'next level' with expanded software services

MonkeyMedia Software, a provider of turnkey catering solutions for multi-unit restaurant operators, has announced that Garden Fresh Restaurant Corp., is implementing additional software services to continue building its catering and off-premise programs.

Garden Fresh, parent company to Souplantation and Sweet Tomatoes restaurants, is known for its 55-foot-salad bar of freshly tossed salads, fresh vegetables and produce, made-from-scratch soups and hand-crafted muffins and bakery items.

The organization will deploy MonkeyCatering as a technology tool to support its existing strategic efforts, starting with a select number of store locations, and eventually rolling out to branches nationwide, Bob Mason, director of catering, Garden Fresh, said in a company press release.

He expects the system to easily integrate into Garden Fresh's existing IT infrastructure, specifically its point-of-sale system, allowing locations to manage sales, order entry, billing, payments and collections, production, order fulfillment and order distribution.

Catering sales managers will also be able to track catering prospects, customers and billing accounts, while managing the sales cycle, and ensuring catering and off-premise sales remain a positive additional revenue chain for the brand, Mason said.

"By taking the next step in the evolution of their catering program, Garden Fresh will further enhance their catering and off-premise business," said Erle Dardick, CEO of MonkeyMedia Software. "In a multi-unit restaurant environment, operators need to have a repeatable, predictable catering experience to better connect with guests. Catering has become part of the brand's overall business strategy and presents an opportunity to further grow their catering business as a result."

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