• Cheers: NRA, Technomic partner to share latest trends in alcohol

The National Restaurant Association has partnered with Technomic to provide restaurant operators with information about how they can add adult beverages to their menus in hopes of increasing sales.

"Wine, spirits and beer can be a profitable part of a restaurant’s offerings. Having the latest information at their fingertips will help operators maximize profitability and provide guests a selection of adult beverages to meet their increasingly sophisticated palates," said Dave Matthews, executive vice president of Innovation & Membership Advancement for the NRA. "Technomic is a recognized leader in the adult beverage information space, and we are confident that our strategic partnership will provide ready-to-implement expert advice and insights to help restaurants succeed."

Technomic will provide content for the NRA’s Restaurant.org website and e-newsletters on adult beverage topics to help NRA members strategically plan their bar programs. Additional content will be in the form of subject experts for webinars and seminars at the 2013 International Wine, Spirits & Beer Event, May 19-20, in conjunction with NRA Show 2013 in Chicago. In addition, Technomic provided a special adult beverage report that was included in the NRA’s 2013 Restaurant Industry Forecast.

Read more about trends.

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