No. 4: Betsy Craig
Founder, MenuTrinfo and Kitchens with Confidence
Once upon a Wendy's commercial, a curmudgeonly old lady asked the now immortal question, "Where's the beef?" Were she still with us, her new inquiry might be,"What's IN the beef, and how good is it for
Answering that question is now significantly easier, thanks to Betsy Craig's MenuTrinfo. We're still trying to figure out what a "trinfo" is, but we're pretty sure her services will continue to grow in demand: Reverse lookup for ingredients to create a nutrition manual for a restaurant, recipe documentation, consultation to create specialty menus for specific food sensitivities and a range of training and tools for chefs.
And let's not forget Kitchens with Confidence, Craig's latest company designed to help foodservice operators maintain the highest food safety and allergenmanagement standards.