Fresh To Order is growing outside its Atlanta base, most recently with its development agreement with Giriam Patel, a restaurant operator who plans to open eight restaurants in Orlando, Fla., a new market for the chain known as f2o.
The chain will also open locations in Atlanta at Emory Point, located across from the Centers for Disease Control and on Concourse B at Atlanta Hartsfield Jackson International Airport. The Emory location is the third location for franchisees Narendra and Jay Patel with units in Johns Creek and Sandy Springs, Ga. Atlanta-based Concessions International, owned by businessman and restaurateur Herman J. Russell, is opening the unit in the airport.
Founder and CEO Pierre Panos, a veteran fine-dining restaurateur, began franchising f2o in 2011, and expects to grow his chain to 50 restaurants with an additional 50 in development over the next five years.
"This is a new niche which is two steps above fast casual when it comes to quality. We intend to bring really fresh, really fine, really fast to our guests," Pano said.
In 2013, f2o will open up markets in the mid-Atlantic and lower Midwest.
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