Rubio's, the restaurant chain known for its fish tacos, is now bringing its Southern California flair to clothing, drinkware, lifestyle accessories and more via a new online merch site, according to a company press release. Rubio's officially launched the site today which features a variety of Rubio's gear, including T-shirts, sweatshirts, baby onesies, kids' clothes, tanks tops, aprons, reusable shopping bags, canvas totes, water bottles, coffee mugs, phone cases, stickers, key chains, license plate holders, flip flops and more.

"Now, after almost 30 years, I'm still in awe of the devotion our guests have for Rubio's and that's why we're thrilled to launch an online store that delivers more of the Rubio's culture to our guests," said Owner Ralph Rubio.

Read more about branding and promotions.

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