Denver-based Garbanzo Mediterranean Grill has awarded franchise development rights to its first Florida franchisee, Garboca LLC. With the rights to develop up to 20 locations, the franchise group will begin opening restaurants in southern Florida toward the end of 2013. Garboca is considering locations in Dade, Broward and Palm Beach counties.
"We are looking forward to introducing Garbanzo to southern Florida," said Alon Mor, Garbanzo founder, president and CEO. "An area already familiar with Mediterranean foods and flavors, we have no doubt Garbanzo will quickly become a local favorite."
Garboca is currently exploring retail location opportunities across Dade, Broward and Palm Beach counties.
Garbanzo markets typically have a general population of 50,000 within a 2-mile radius of the unit location and a day population of 10,000 within a 1-mile radius. Standard Garbanzo retail unit requirements include a high-profile end cap in grocery anchored or regional retail trade areas, as well as a 2,200–2,500-square-foot space with a minimum 30-foot frontage and an outdoor patio. Additionally, locations are placed in areas with an average household income of $65,000-plus and 40 percent of the population holding at least a bachelor's degree, Mor said.
Franchising is one of Garbanzo's key growth strategies building upon the success of its 14 company-owned restaurants in Colorado. In addition to expansion through franchising, Garbanzo will continue its aggressive company-owned restaurant development both in the state and outside Colorado's borders, specifically in the D.C./Baltimore area, Mor said.
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