GrubHub, an online and mobile food ordering service, has unveiled the beta release of Track Your Grub, a new set of features that provide GrubHub diners with real-time notifications and order mapping. Track Your Grub features are now live for select GrubHub diners in six cities, with more restaurants adopting the technology every day.

Track Your Grub integrates GrubHub's in-restaurant OrderHub tablet and new delivery driver mobile app, DeliveryHub. Diners are provided with unparalleled transparency into the ordering and delivery process through Track Your Grub's SMS text notifications and live mapping of delivery orders.

Track Your Grub provides GrubHub diners with:

  • Order confirmation SMS texts containing updated delivery and pickup estimates;
  • SMS text notifications when food is available for pickup or has left the restaurant for delivery; and
  • In select areas, mapping functionality on GrubHub's mobile ordering apps, allowing diners to track the last leg of the delivery process.

"We've always focused on introducing technology that meets the needs of both our restaurants and diners," said Matt Maloney, GrubHub co-founder and CEO. "Track Your Grub empowers our diners with the knowledge of exactly where their food is in the takeout process while giving our restaurants tools to make their operations more efficient."

GrubHub's OrderHub technology was introduced in May 2012 to help streamline the order confirmation process, while the DeliveryHub app was quietly rolled out in early October. DeliveryHub helps drivers to be more efficient with their delivery routes and links with OrderHub to provide real-time updates to GrubHub diners.

Restaurant adoption of Track Your Grub, both notifications and order mapping, will continue throughout the rest of 2012 and into 2013.

Read more about mobile initiatives.

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