This holiday season, Pinkberry is offering a new gifting experience that allows customers to give and receive Pinkberry gift cards by picking up a gift card in-store or sending an eGift via the Pinkberry website, Facebook or the new Pinkberry mobile app. Pinkberry will give customers who purchase a $25 gift card a $5 gift for themselves, starting Nov. 16 and through the end of the year.
"Consumers are looking for brands to enable commerce through their mobile devices," said Ron Graves, CEO of Pinkberry. "For the holidays, Pinkberry is elevating social commerce through eGifting with our new mobile app, empowering our customers to easily share the delicious gift of Pinkberry with friends and family via social channels and email from their mobile device."
Pinkberry will also debut its exclusive Gingerbread Pinkberry Nov. 16.
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