The Menchie's frozen yogurt franchise announced a nationwide fundraiser, "The Smile After the Storm," that will support The American Red Cross' aid for Hurricane Sandy relief.

On Nov. 16, participating Menchie's units will donate 10 percent of sales to the ARC, helping to provide shelter, food and general aid to those affected by hurricane.

"Like the rest of the nation, we are deeply moved and feel we have a responsibility to be supportive in helping those impacted by the devastation Hurricane Sandy caused," said Amit Kleinberger, CEO of Menchie's Group Inc. "The Menchie's franchisees pride themselves on giving back to local communities around the globe and have provided an outpouring of support of the American Red Cross fundraising event."

Recently, Menchie's raised $234,307 for the Muscular Dystrophy Association. Menchie's is also actively involved in each community it serves. Stores partner with local schools in fundraising activities and education incentive programs.

Read more about operations management.

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