Several Chipotle locations are adding craft beer to their menus. The chain has already been serving Mexican and Latin American imports along with more common American ales like Miller Lite; the Kansas City market is now testing margaritas.

Now, the chain is trying out craft beers. Two craft beers — made by the Latin-themed, Chicago-area microbrewery, 5 Rabbit Cerveceria — are now on the menu at 15 Chipotles across Chicago.  According to the Huffington Post, the new choices include a simple golden ale called 5 Rabbit, similar to Corona, and 5 Vulture, a dark ale brewed with chiles and spices similar to Negra Modelo. If sales are positive, the chain may expand the offering to about 75 stores in the Chicago area. 

The craft beer industry has experienced staggering growth for the past five years, including a 14 percent jump in sales in the first half of this year. At the National Restaurant Association Show's International Wine Spirits and Beer Show in Chicago in May, Technomic's David Henkes said that beer mentions have increased 65 percent on top chain menus since 2006, "driven by craft." This is compared to the domestic light beer category, which has been flat during the last couple of years.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Total-Customer Service for Restaurants

http://global.networldalliance.com/new/images/products/6541.png

6541/Total-Customer-Service-for-Restaurants

MP500 Digital Media Player

http://global.networldalliance.com/new/images/products/4245.png

4245/MP500-Digital-Media-Player

English/Spanish Avocado Handling Poster

http://global.networldalliance.com/new/images/products/6821.png

6821/English-Spanish-Avocado-Handling-Poster

LG 55WS10-BAA

http://global.networldalliance.com/new/images/products/6425.png

6425/LG-55WS10-BAA

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Punchh Social Loyalty Platform

http://global.networldalliance.com/new/images/products/5589.png

5589/Punchh-Social-Loyalty-Platform

RoninCast® Software

http://global.networldalliance.com/new/images/products/4754.png

4754/RoninCast-Software

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.